Period: November 2016 – December 2017
Client: Saint Francis Healthcare
Project: Hiring Event
Harger Howe was contacted in late November/early December 2016 by members of the Saint Francis Human Resources team. They wanted to hold an on-site Hiring Event in mid-February 2017. They were looking to hire Experienced Registered Nurses (RNs) as well as Allied Health and Clinical Support professionals. All told, 21 different position titles in the 3 categories were decided upon.
Working hand-in-hand with the Human Resources (HR) team at Saint Francis, Harger Howe pulled together an approved media plan, campaign creative material, a fully functional microsite and radio spots for the advertising’s mid-January launch.
- Facebook Pay-Per-Click Ads
- Targeted E-Mail Blast
- 30 Day Niche Job Board Posts (4 Boards)
- Custom Microsite
Responses (Attendees & requests to be contacted)
Cost to Client (CTC)
Cost Per Response (CPR)