A better question is what makes you as an employer different from everyone else. Identifying those answers is a good start towards understanding, creating and promoting your employer brand.
Your employer brand should be distilled down to:
Yes, we absolutely can help with your employer branding. We have more than 30 years of experience helping hundreds of companies around the country leverage their employer brand. In such a competitive recruitment environment, our job and ultimate goal is to help our clients rise to the top when it comes to recruiting and retaining the very best talent. That means having a well-defined recruitment brand. It also means artfully and strategically promoting that brand and that is where we excel.
Yes. In fact, when we look at the annual advertising expenditures of all of our clients, the main social media properties of Facebook, Twitter, Instagram make up almost 40% of all advertising dollars for recruitment. However, a good social media strategy is not just about spending money but about building and engaging the right type of audience. We handle both parts for our clients. The strategic advertising campaigns and the day-to-day engagement with their social audiences.
Inbound marketing is about attracting job seekers or applicants through relevant, helpful and interesting content and adding value at every stage in your jobseeker’s journey. With inbound marketing, potential applicants find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential candidates attention. By creating content designed to address the problems and needs of your ideal applicant, you attract qualified prospects and build trust and credibility for your organization and its career offerings.
Harger Howe is a Hubspot Inbound Certified Agency and we have extensive experience in this methodology. Many of our clients utilize the tools and philosophy of inbound marketing as a competitive advantage to be successful in their hiring initiatives.
If candidates cannot find you online, then your website is pretty much useless. Search Engine Optimization (SEO) is the efforts you put in to improve your website rankings by search engines like Google, Yahoo and Bing. SEO is about looking at all the content on your site and making sure that you are utilizing proper keywords, meta tags and other factors to rank on the search engines based on the content that your audience wants to find. If your content is unique and well optimized, the search engines will rank you higher.
Your corporate website is often the first place that people go to find information on your organization. However, most companies do not put the proper resources into promoting careers and their employer brand on their website. The trend has been for organizations to build strong, robust, standalone career websites. If done properly, these can work seamlessly with your corporate website but also allows your organization to identify and track very specifically their career related marketing efforts. It also provides a content rich portal for candidates to learn and research about an organization in the career offerings and not be distracted by volumes of other unrelated information. Harger Howe has extensive experience in building engaging, effective career sites for our clients. Each site we build is unique to the employer and is designed to show jobseekers a clear view into the culture of the organization.
The most direct answer to this question is that jobseekers are looking for very specific information. A social media site that only focuses on careers can be a valuable resource because you are delivering only the content that your audience is looking for. In this case it would be information on career opportunities, benefits, corporate culture, career ladder, employee profiles, training and tuition reimbursement etc. If you are looking for a plumber online, you don’t want information about replacement windows. The same holds true for careers. If you are looking for a new job, you want your time and energy to be focused on career related information. Harger Howe builds and maintains career related Facebook, Twitter and Instagram pages for many of our clients.
Yes. We are a full-service advertising agency and for the majority of our clients provide many services including digital, print, collateral, broadcast, social media, web development etc. our clients have come to rely on us for virtually every recruitment marketing need. We are staffed with highly trained designers, web developers, copywriters, content specialists, social media managers and strategists.
Yes. We gather metrics from multiple sources including Google Analytics, Hubspot, Facebook, Twitter and several other tracking tools. All of our client campaigns and career websites include extensive metrics as part of our service offerings.
First, our people. We rarely turn over staff, so our clients have an experienced, consistent team at the ready… all the time. Second, we are very serious about the service we provide and our responsiveness to client requests is immediate. Third, and equally as important is we stay innovative creatively and technologically. We are large enough to handle any project, but small enough to be flexible and fluid in such a dynamically changing business.
Our team is eager to help you out with your questions! Drop us a line and we’ll get right back to you!