Love it? Hate it?
Either way, you should be using it.
In today’s market, companies that are marketing themselves in a traditional manner are finding it harder to find talent as well as consumers. Print ads, radio and billboards are simply not cutting it anymore (at least on their own) so we are finding that the most successful organizations are reassessing their marketing strategies. Our best advice to clients is to integrate social media and more importantly, social media career pages that support their employer recruitment brand.